We Put Our Prices Up (And It Was The Best Thing We Ever Did)

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Every candle and wax melt brand owner thinks about putting their prices up. Most never do it because they're terrified of what happens next.

We were the same.

In this episode Tamar and I talk honestly about the moment we sat down with our numbers and our P&L and realised our pricing simply wasn't where it needed to be. The conversation we had. The fear we both felt. And what we decided to do about it.

We told our customers a week before it happened - honestly, openly, and with a clear explanation of why. Not only did they understand, but that announcement spiked our sales in the days before the increase went live.

The price rise felt uncomfortable. But it was one of the best decisions we ever made. It gave us room to run ads, make proper offers, invest in growth, and actually build a business rather than just a very busy hobby.

If you've been putting off a price increase because you're scared of losing customers, this one is for you.