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Ready to Grow your Home Fragrance Brand?

At the Home Fragrance Academy, we help you turn your passion into a thriving business with expert guidance and practical tips. 

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We're happy you're here!

Our mission is to empower aspiring entrepreneurs with the knowledge and tools needed to create successful and sustainable home fragrance businesses.

We have all of the tools and expertise available to you if you're looking to start a candle business, get more traffic to your website or increase your sales.

There are more than enough customers out there for you to create a wildly successful business in this ever-competitive industry.

To succeed, you need:

  • The passion to want to create something fantastic.
  • The willingness to work hard to make your dreams a reality.
  • The¬†ability to¬†do repetitive tasks even if you think they won't help (they will in the end).

Importantly you need the right guidance and coaching to help steer you in the right direction.

That's where we come in.

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Our Courses

From learning to start a business, through to exploding your sales and CLP training.

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HFA Growth Hub

Our membership programme for people who are serious about growing their business.

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Community

Join our Facebook Group of other home fragrance business owners and network.

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Newsletter

Receive our weekly newsletter packed full of free, actionable advice and tips.

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Free Course

A free 7-day email course with impactful tactics you can implement to get more sales.

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Articles

Read in-depth articles on how to start, grow and scale your home fragrance business.

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Sell Legally

Learn CLP and the legislation to ensure your business is trading legally in the UK.

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Start A Business

Take our Business Roadmap course to successfully launch your business.

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The multi-revenue experts of home fragrance

By leveraging the marketplace and implementing multiple revenue streams, we scaled our business to £7.5M in sales. Discover how we attracted hundreds of thousands of customers and established our brand in the industry, and learn how to replicate this success for your own business growth.

Cosy Aromas started as a dream in March 2018 from our tiny kitchen in our home town. With a passion to become our own bosses and provide incredible products, excellent service and grow to introduce new product lines, we soon grew to generate over £7.5M in sales.

Craft HQ launched in 2021 and has since supplied thousands of businesses with unique and best selling fragrances. Alongside supplies Craft HQ helps and supports businesses with actionable tips and advice which in-turn has helped to grow our customers social media following and customer base.

Waxkind launched in 2023 offering a kind-to-earth solution to home fragrance. With an eco-friendly ethos, boasting full compostable FSC certified packaging and planting a tree for every 50 wax melts sold, Waxkind has seen a growing support among the home fragrance industry.

Meet Paul & Tamar

We're a husband and wife power team who complement each other's strengths and weaknesses to build brands and scale businesses. We now work together to bring all of our knowledge to our Home Fragrance Academy students.

Paul Mayne

With over 21 years of experience in business management and marketing, Paul has seen it all. He’s started multiple businesses, sold four of them, and employed over 70 people along the way.

Passions: Helping people launch and grow their businesses. Outside of work, Paul enjoys holidays with Tamar and our Border Collie, Willow.

Tamar Mayne

Tamar is our fragrance and compliance queen. With her expertise in home fragrance regulations, she's here to help you trade legally. Tamar also has a creative flair and enjoys assisting businesses with their social media content.

Passions: Compliance and helping business owners navigate rules and regulations. Outside of work, Tamar loves walks with Paul and our Border Collie, Willow.

FREE Sales Booster Crash Course

A free 7-day email course with impactful tactics you can implement to get more sales.

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