Build Consistent Sales for Your Home Fragrance Business
Simple marketing systems for candle and wax melt founders who want reliable orders without complicated strategies.
We built a £7.5M home fragrance business from scratch, and now we help other product founders do the same.
Take the Free Sales Scorecard
Built for Home Fragrance Founders
Home Fragrance Academy was created specifically for product-based businesses like:
• candle brands
• wax melt businesses
• diffuser and home fragrance brands
• skincare and handmade product businesses
If you’re making and selling physical products online, and you want more consistent sales, you’re in the right place.
Most small product businesses don’t struggle because their products are bad.
They struggle because the marketing behind the business isn’t structured.
That’s what we help you fix.
Why Your Product Business Has Inconsistent Sales
Take the 1-minute Consistent Sales Scorecard to find the gaps in your marketing system.
10 questions • Instant results
In less than one minute you’ll discover:
• whether your marketing system is complete
• which areas of your business need the most attention
• what might be affecting your sales right now
Get your results in 1 minute
A Simple Marketing Engine
Most successful product brands operate using a simple structure.
Content → Traffic → Email → Sales → Repeat Customers
This system consistently brings new people into the brand, turns them into customers, and encourages them to come back again.
It’s the exact structure we used to grow our own home fragrance business.
And it’s the system we now teach inside Home Fragrance Academy.
Learn About the Consistent Sales SystemMeet The Founders
Hi, we’re Paul and Tamar.
A few years ago we were making wax melts in our kitchen early in the morning before heading to our full-time jobs.
Over the next six years that small side project grew into three home fragrance brands - Cosy Aromas, Craft HQ and Waxkind - generating more than £7.5 million in sales with over 300,000 orders shipped.
Today we run Home Fragrance Academy to help other product founders build businesses that generate consistent sales. We've helped more than 1,100 founders get consistent sales so far.
Read Our Story
Paul Mayne
Tamar Mayne
Tamar leads the community and compliance side of the academy.
She helps founders navigate the regulations around selling home fragrance products and supports makers as they grow their businesses.
