About Home Fragrance Academy
Helping candle and product-based founders build businesses with more consistent sales.
Hi, we’re Paul and Tamar.
A few years ago we were making wax melts in our kitchen at 4am before heading to our full-time jobs.
We didn’t come from money.
We didn’t have a business degree.
We simply wanted to build something that gave us more freedom in our lives.
That small side project eventually grew into three home fragrance brands and a business generating more than £7.5 million in sales.
Today we run Home Fragrance Academy to help other product founders build businesses that generate consistent sales.
Our Home Fragrance Brands
Over the next six years our small home fragrance project grew into three brands:
Cosy Aromas
Craft HQ
Waxkind
Together these brands generated more than £7.5 million in sales and shipped over 300,000 orders to customers.
There was no viral moment and no outside investment.
The business grew through simple marketing systems, loyal customers and consistently showing up.
What We Learned
Running a product business teaches you a lot.
Over time we realised something important.
Consistent sales rarely come from random marketing tactics.
They come from a simple system.
A system that consistently brings attention to your products, turns visitors into customers, and encourages those customers to come back again.
That realisation changed how we ran our business, and it’s the foundation of everything we now teach.
What We Teach
Inside Home Fragrance Academy we focus on the core marketing systems that help product businesses grow.
These include:
• attracting attention to your products
• turning visitors into customers
• building an email list that generates orders
• creating repeat customers and loyal communities
At the centre of this is a simple framework called The Consistent Sales System.
Who is HFA for?
Home Fragrance Academy was created specifically for product-based founders such as:
• candle brands
• wax melt businesses
• diffuser brands
• skincare and handmade product businesses
If you sell physical products online and want more consistent sales, you’re in the right place.
