Hi, we’re Paul and Tamar.

A few years ago we were making wax melts in our kitchen at 4am before heading to our day jobs.

No business degree. No outside investment. No viral moment that made it easy.

Just a genuine desire to build something of our own - and a willingness to figure it.

That little kitchen project eventually grew into three home fragrance brands generating over £7.5 million in sales and 300,000+ orders shipped. We built a warehouse, a team, a community of tens of thousands of loyal customers and a business that could run without us being there every hour of every day.

In 2024 we sold it.

And then we bought a one way ticket to Cyprus.

Why Cyprus?

Because that's what building the right business made possible.

We wake up to sunshine. We work at our own pace. We spend our time doing things that matter to us - including helping other home fragrance brand owners build what we built.

We share this not to show off. But because we know so many of you are building your businesses while juggling full time jobs, raising families and carrying things nobody else can see. And we want you to know - it's possible.

Not easy. Not quick. Not without mistakes and hard days and moments where you wonder if it's worth it.

But possible.

Images shown are from our time building and operating the business prior to sale.

The Home Fragrance Brands We Built (and later sold)

We built three brands: Cosy Aromas, Craft HQ and Waxkind.

Together these brands generated more than £7.5 million in sales and shipped over 300,000 orders to customers.

There was no viral moment and no outside investment.

The business grew through simple marketing systems, loyal customers and consistently showing up.

What We Learned

Running a product business teaches you a lot.

Over time we realised something important.

Consistent sales rarely come from random marketing tactics.

They come from a simple system.

A system that consistently brings attention to your products, turns visitors into customers, and encourages those customers to come back again.

That realisation changed how we ran our business, and it’s the foundation of everything we now teach.

What We Teach

Inside Home Fragrance Academy we focus on the core marketing systems that help product businesses grow.

These include:

• attracting attention to your products
• turning visitors into customers
• building an email list that generates orders
• creating repeat customers and loyal communities

At the centre of this is a simple framework called The Consistent Sales System.

Who is HFA for?

Home Fragrance Academy was created specifically for product-based founders such as:

• candle brands
• wax melt businesses
• diffuser brands
• skincare and handmade product businesses

If you sell physical products online and want more consistent sales, you’re in the right place.

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Home Fragrance Academy is not affiliated with or endorsed by Cosy Aromas, Waxkind or Craft HQ. All references relate to our previous ownership and experience prior to sale.