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Who are we and how can we help you
Hello there, we are so pleased to welcome you to our website. We are Paul and Tamar Mayne, a husband and wife duo who, over the past 6 years, have built 3 successful home fragrance brands and generated over £6,000,000 in sales.
It all started back in 2018 when Tamar was unhappy in her current job, and wanted to do something from home to make some money whilst we underwent IVF treatment (unsuccessfully 😢).
Paul has been working in advertising and marketing since 2003, so quickly got to work building a website and generating an engaged audience who were eager to try Tamar's wonderful wax melts.
As the years ticked by we capitalised on our successes, took huge risks, learned a lot from our mistakes, and slowly grew it into a business with over 300,000 orders, 100,000 customers and 1,000+ subscription box members.
The multi-revenue guru's of home fragrance
Utilising the marketplace and multiple revenue streams we grew our business to £6M in sales. See how we captured the interest of hundreds of thousands of customers and made a name for ourselves in your industry, and learn how to grow your business.
Cosy Aromas started as a dream in March 2018 from our tiny kitchen in our home town. With a passion to become our own bosses and provide incredible products, excellent service and grow to introduce new product lines, we soon grew to generate over £5.5M in sales.
Craft HQ launched in 2021 and has since supplied thousands of businesses with unique and best selling fragrances. Alongside supplies Craft HQ helps and supports businesses with actionable tips and advice which in-turn has helped to grow our customers social media following and customer base.
Waxkind launched in 2023 offering a kind-to-earth solution to home fragrance. With an eco-friendly ethos, boasting full compostable FSC certified packaging and planting a tree for every 50 wax melts sold, Waxkind has seen a growing support among the home fragrance industry.
Are you ready to launch and grow your candle business?
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Community Testimonials
@luxebyjayne
I am loving the advice so far . Unlike so many others accounts that give general advice , yours is totally tailored to our businesses … you understand what we do which makes a huge difference. Thanks for sharing x
@siennaheatheraromas
I closed my business back in 2021 but I’m relaunching today! Your advice is invaluable and I’m really enjoying your content. I can’t wait to try some of your fragrance oils ❤️
@timeto_melt
You guys are amazing 🤩 thank you so much for all the advise you have given it’s been really helpful , sometimes when I have felt like giving up on my dream I see a post from you guys that give me the motivation and determination to carry on so thank you 🙌
