Why Summer Doesn't Have To Be Dead For Your Candle Business

🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉https://www.homefragrance.academy/candle-brand-pricing-kit

📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter

Most candle and wax melt brands write summer off. They assume it's always going to be quiet and plan around it. We did the same - until we decided to stop accepting it and do something about it.

In this episode Tamar and I talk through how we turned one of our worst summers at Cosy Aromas into one of our best - using seasonal campaigns, limited editions and a well timed sales event to keep orders coming in during a period most brands just survive.

Summer doesn't have to be dead. It just needs a different approach.