Built from a real Q4

In 2023 Cosy Aromas had its biggest Q4 ever.

We didn't stumble into it. We planned for it - properly - months in advance.

We knew exactly what we were launching and when. We had our Black Friday strategy mapped out to the day. Our emails were written. Our content was planned. Our ads were ready. The team knew exactly what was happening and when.

When the doors opened on Black Friday we did over £85,000 that weekend.

Not because we had a huge team or a massive ad budget.

Because we had a plan and we executed it.

This course is that plan. Everything we did - the strategy, the timeline, the emails, the content, the tools - documented and ready for you to follow.

This is for you if...

👉 You want your biggest Q4 yet but you're not sure where to start

👉 Last year felt chaotic and you want to feel in control this time

👉 You're a candle brand, wax melt brand or any product based business

👉 You want a clear week by week plan rather than figuring it out as you go

👉 You know Q4 is your biggest opportunity and you don't want to waste it

Everything you need to build a wholesale pipeline that actually works

This isn't generic Q4 advice. Everything in here is built from what we actually did to generate £500,000+ in one quarter.

25 Minute Video Course
The complete Q4 strategy from start to finish. What to focus on, when to focus on it and how to build momentum from September all the way through to Christmas.

The £100k Black Friday Plan
Our complete 42 page Black Friday strategy. Everything we did to plan and execute our biggest day of the year - deals, timing, emails, social, ads. The full picture.

Product and Offer Planner
Map out your entire Q4 product range and key offers before the chaos starts. Know exactly what you're selling and when.

Q4 Calendar
A day by day timeline of every key action from September to December. No more wondering what you should be doing this week.

Q4 Success Checklist
Everything to have in place before Q4 starts so nothing gets missed when things get busy.

25 Email Templates
Done for you Q4 emails covering launches, Black Friday, Christmas and everything in between. Write once, send with confidence.

Social Media Content Ideas
Content that builds momentum and converts - not just likes. Covers the full Q4 period week by week.

Instagram Story Challenge
Stay visible and engaged with your audience throughout the busiest time of year.

High Profit Facebook Ad Ideas
Copy and creative direction for every key Q4 campaign - pre-launch, product drops and Black Friday.

Customer Service Toolkit
Scripts for DMs, emails and FAQs so you can handle the Q4 rush without dropping the ball on customer experience.

Who this is from

Tamar and I built Cosy Aromas from our kitchen table into a business generating over £7.5M in sales before selling it in 2024.

Q4 was always our biggest quarter. We got better at it every single year - and by 2023 we had a system that worked so reliably we knew roughly what the numbers would look like before the quarter even started.

That's what a proper Q4 plan makes possible.

We now run Home Fragrance Academy from Cyprus. Everything we teach comes from actually doing it - not theory, not guesswork.