We fix what’s broken in your home fragrance business.
So you can finally get consistent sales.
We built three fragrance brands to £7.5M in sales. Now we teach makers like you how to stop guessing, fix your systems, and grow with ease.
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Why HFA?
🕯 Real-World Success
Paul & Tamar scaled Cosy Aromas, Craft HQ & Waxkind to £7.5 million across three brands.
📦 Proven Results
Over 300,000 orders shipped and countless sold-out launches under our belt.
🚀 Hundreds of Success Stories
We’ve guided 1,100+ makers to launch, rescue stalled sales, and hit new revenue heights.
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Choose your home fragrance business stage and get your growth plan for free.
Just Starting?
Learn how to launch your business with zero overwhelm. We'll guide you through all of the steps you need to take to launch quickly and successfully.
Launched but Low Sales?
You're running your business, but sales are not where you need them to be. Find out why you're not getting orders, and fix it this week.
Ready to Scale?
Looking to grow but unsure what to focus on next? Get the clarity, support, and 1:1 guidance you need to scale with confidence.
Download Our Free Guide to Boost Your Sales in Just 7 Days!
Learn the 5 Proven, Actionable Strategies That Will Bring You Sales Today - No Flash Sales or Discounts Needed!
Meet The Founders
Hi, we’re Paul & Tamar. We built Cosy Aromas, Craft HQ and Waxkind into a £7.5m home-fragrance success, and now we’re on a mission to help makers like you launch, scale, and thrive.
Paul Mayne
Tamar Mayne
Tamar is our community and compliance queen. With her expertise in home fragrance regulations, she's here to help you trade legally. Tamar also loves engaging and helping our community of candle and wax melt makers.
Passions: Helping business owners navigate rules and regulations. Outside of work, Tamar loves walks with Paul and a cocktail or two!
