From Kitchen Table to Thriving Home Fragrance Brand

Self-paced courses, plug-and-play templates, and expert coaching - everything you need to launch, grow, and scale with confidence.

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Why HFA?

🕯 Real-World Success

Paul & Tamar scaled Cosy Aromas, Craft HQ & Waxkind to £7.5 million across three brands.

📦 Proven Results

Over 300,000 orders shipped and countless sold-out launches under our belt.

🚀 Hundreds of Success Stories

We’ve guided 200+ makers to launch, rescue stalled sales, and hit new revenue heights.

Download Our Free Guide to Boost Your Sales in Just 7 Days!

Learn the 5 Proven, Actionable Strategies That Will Bring You Sales Today - No Flash Sales or Discounts Needed!

Choose Your Learning Pack

Launch Your Brand in 30 Days

A complete 30-day roadmap and plug-and-play toolkit to take your home fragrance brand from idea to live launch.

Explore Pack

Sales Rescue Kit

An all-in-one toolkit to diagnose stalled sales, fix your biggest revenue blockers, and kickstart consistent growth - fast with no waffle.

The £10k/Month Growth Framework

Scale your home fragrance brand to £10K/month with a proven growth framework.

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The Compliance Kit

All the legal templates and training you need to make your wax melts and candles fully compliant in the UK & EU.

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Meet The Founders

Hi, we’re Paul & Tamar. We built Cosy Aromas, Craft HQ and Waxkind into a £7.5m home-fragrance success, and now we’re on a mission to help makers like you launch, scale, and thrive.

Paul Mayne

With over 21 years of experience in business management and marketing, Paul has seen it all. He’s started multiple businesses, sold four of them, and employed over 70 people along the way.

Passions: Helping people launch and grow their businesses. Outside of work, Paul enjoys holidays with Tamar and long country walks.

Tamar Mayne

Tamar is our community and compliance queen. With her expertise in home fragrance regulations, she's here to help you trade legally. Tamar also loves engaging and helping our community of candle and wax melt makers.

Passions: Helping business owners navigate rules and regulations. Outside of work, Tamar loves walks with Paul and a cocktail or two!