Ready to Grow your Home Fragrance Brand?
At the Home Fragrance Academy, we help you turn your passion into a thriving business with expert guidance and practical tips.
We're happy you're here!
Our mission is to empower aspiring entrepreneurs with the knowledge and tools needed to create successful and sustainable home fragrance businesses.
We have all of the tools and expertise available to you if you're looking to start a candle business, get more traffic to your website or increase your sales.
There are more than enough customers out there for you to create a wildly successful business in this ever-competitive industry.
To succeed, you need:
- The passion to want to create something fantastic.
- The willingness to work hard to make your dreams a reality.
- The ability to do repetitive tasks even if you think they won't help (they will in the end).
Importantly you need the right guidance and coaching to help steer you in the right direction.
That's where we come in.
Become A Growth Hub Member 👉
Our Courses
From learning to start a business, through to exploding your sales and CLP training.
HFA Growth Hub
Our membership programme for people who are serious about growing their business.
Community
Join our Facebook Group of other home fragrance business owners and network.
Newsletter
Receive our weekly newsletter packed full of free, actionable advice and tips.
Free Course
A free 7-day email course with impactful tactics you can implement to get more sales.
Articles
Read in-depth articles on how to start, grow and scale your home fragrance business.
Sell Legally
Learn CLP and the legislation to ensure your business is trading legally in the UK.
Start A Business
Take our Business Roadmap course to successfully launch your business.
The multi-revenue experts of home fragrance
Cosy Aromas started as a dream in March 2018 from our tiny kitchen in our home town. With a passion to become our own bosses and provide incredible products, excellent service and grow to introduce new product lines, we soon grew to generate over £7.5M in sales.
Craft HQ launched in 2021 and has since supplied thousands of businesses with unique and best selling fragrances. Alongside supplies Craft HQ helps and supports businesses with actionable tips and advice which in-turn has helped to grow our customers social media following and customer base.
Waxkind launched in 2023 offering a kind-to-earth solution to home fragrance. With an eco-friendly ethos, boasting full compostable FSC certified packaging and planting a tree for every 50 wax melts sold, Waxkind has seen a growing support among the home fragrance industry.
Meet Paul & Tamar
We're a husband and wife power team who complement each other's strengths and weaknesses to build brands and scale businesses. We now work together to bring all of our knowledge to our Home Fragrance Academy students.
Paul Mayne
Tamar Mayne
Tamar is our fragrance and compliance queen. With her expertise in home fragrance regulations, she's here to help you trade legally. Tamar also has a creative flair and enjoys assisting businesses with their social media content.
Passions: Compliance and helping business owners navigate rules and regulations. Outside of work, Tamar loves walks with Paul and our Border Collie, Willow.
FREE Sales Booster Crash Course
A free 7-day email course with impactful tactics you can implement to get more sales.
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