The Hardest Year at Cosy Aromas (And What Saved Us)

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Every candle and wax melt business has a year that nearly breaks them. For us it was 2022 - the cost of living crisis hit our customers hard and we felt it immediately.

In this episode Tamar and I talk honestly about what that year actually looked like, the decisions we made under pressure, and what pulled Cosy Aromas through.

Including:

• How we restructured our subscription box into 3 tiers and why most of our customers moved up not down
• Why we doubled down on seasonal and holiday launches when everything else felt uncertain
• The team and cost changes we made to keep the business viable

If your business is going through a hard stretch right now, this one is for you.

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.

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