Is It Too Late To Start A Candle Business

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Is the candle and wax melt market too saturated to start a new brand? The honest answer might surprise you.

In this episode Paul and Tamar break down whether it's actually too late to start a home fragrance business - covering whether the market is saturated, what has changed since they built Cosy Aromas, what genuinely makes the difference between brands that grow and brands that stay stuck, and the opportunities that still exist right now for anyone serious about building something real.

Built from real experience growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business.

Together We Grow is the podcast from Home Fragrance Academy - hosted by Paul and Tamar Mayne, founders of Cosy Aromas, Craft HQ and Waxkind.