We Opened 2 Cosy Aromas Shops - Here's What Actually Happened

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We get asked about our physical shops a lot. In this episode Tamar and I talk honestly about the two shops we opened at Cosy Aromas, the ones we nearly opened and why we pulled back, what it actually cost us, and what we'd do differently.  

One was profitable. One broke even. And the difference came down to one thing - location.  

If you've ever thought about opening a physical shop for your candle or wax melt brand, this episode will give you the real picture before you sign anything.  

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.